Hello 👋 I’m Rhys - I’m a Principal Designer with over 10 years experience, currently at Genie. I’ve supported startups from Seed round through to Series C while wearing many hats - from user research, to marketing design, as well as more scale-up tasks like setting up operational processes and experiments.

As a people leader I’ve taken teams from being solo, to 5+ designers, and love the coaching / mentor side of leadership. I also build model cars, run 5km most days, and go rock climbing pretty regularly.